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Tag: Marketing

The Wrigley’s Story – Innovation Lessons From a Chewing Gum

Success. Some attribute it to luck. Some to hard-work. And, some to risk. The story of Wrigley’s teaches us that it might be a mixture of three. Let’s go.  Look Sideways. Always We often look for inspiration far ahead but it’s happening all around us. If we’re paying attention, we can see a lot of […]

Casual Fridays: How Brands Influence Everyday Habits

How a war, an island state, and a brand shaped the way you dress to the office – Casual Fridays. The Office Dress Code Offices have changed and so have the ways we dress to the office. In an era of process-oriented companies, the ’50s sported a lot of greys. Men were mostly in grey […]

Amazon’s First Press Release: 15 Lessons

We all know about Amazon’s push for innovation and the clarity of communication that they have developed. But was this focus on communication a recent adoption or could you find it in one of their first public communication – Amazon’s first press release? Let’s find out. Amazon Communication Culture The Amazon communication culture is a […]

Brand Tension – A Brand’s Best Friend and Why it Works

How brand tension gives people a reason to stick around. Hero With a Purpose Batman and the Joker are my favourite hero-villain combination. Almost every time they meet, the Joker reminds Batman of how much fun they have together. JOKER: Kill you? I don’t wanna kill you. What would I do without you? Go back […]

How Pantone Saved the World by Creating a Visual Guide

Anyone who deals with colours, fashion, design, and visual aesthetics knows what a Pantone is. In the 2006 film The Devil Wears Prada, Meryl Streep explains to her fashion-skeptical assistant, played by Anne Hathaway, why she happens to be wearing a sweater in a very particular shade of blue known as cerulean. She says cerulean was popularised […]

Loyalty Program – The Psychology That Wins

A great loyalty program is so simple that it is hard. It is great when a customer looks forward to spending their money with you instead of a competitor. Your customers are your biggest moat. A loyalty program is a time-tested method to sustain this. Keep them happy and they’ll recruit the new ones for […]

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