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Tag: Brands

Amazon’s First Press Release: 15 Lessons

We all know about Amazon’s push for innovation and the clarity of communication that they have developed. But was this focus on communication a recent adoption or could you find it in one of their first public communication – Amazon’s first press release? Let’s find out. Amazon Communication Culture The Amazon communication culture is a […]

How Pantone Saved the World by Creating a Visual Guide

Anyone who deals with colours, fashion, design, and visual aesthetics knows what a Pantone is. In the 2006 film The Devil Wears Prada, Meryl Streep explains to her fashion-skeptical assistant, played by Anne Hathaway, why she happens to be wearing a sweater in a very particular shade of blue known as cerulean. She says cerulean was popularised […]

Loyalty Program – The Psychology That Wins

A great loyalty program is so simple that it is hard. It is great when a customer looks forward to spending their money with you instead of a competitor. Your customers are your biggest moat. A loyalty program is a time-tested method to sustain this. Keep them happy and they’ll recruit the new ones for […]

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