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Tag: Branding

The Wrigley’s Story – Innovation Lessons From a Chewing Gum

Success. Some attribute it to luck. Some to hard-work. And, some to risk. The story of Wrigley’s teaches us that it might be a mixture of three. Let’s go.  Look Sideways. Always We often look for inspiration far ahead but it’s happening all around us. If we’re paying attention, we can see a lot of […]

Brand Tension – A Brand’s Best Friend and Why it Works

How brand tension gives people a reason to stick around. Hero With a Purpose Batman and the Joker are my favourite hero-villain combination. Almost every time they meet, the Joker reminds Batman of how much fun they have together. JOKER: Kill you? I don’t wanna kill you. What would I do without you? Go back […]

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