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Category: Psychology

Brand Tension – A Brand’s Best Friend and Why it Works

How brand tension gives people a reason to stick around. Hero With a Purpose Batman and the Joker are my favourite hero-villain combination. Almost every time they meet, the Joker reminds Batman of how much fun they have together. JOKER: Kill you? I don’t wanna kill you. What would I do without you? Go back […]

Loyalty Program – The Psychology That Wins

A great loyalty program is so simple that it is hard. It is great when a customer looks forward to spending their money with you instead of a competitor. Your customers are your biggest moat. A loyalty program is a time-tested method to sustain this. Keep them happy and they’ll recruit the new ones for […]

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