arunrafi

Day: March 29, 2020

Casual Fridays: How Brands Influence Everyday Habits

How a war, an island state, and a brand shaped the way you dress to the office – Casual Fridays. The Office Dress Code Offices have changed and so have the ways we dress to the office. In an era of process-oriented companies, the ’50s sported a lot of greys. Men were mostly in grey […]

Amazon’s First Press Release: 15 Lessons

We all know about Amazon’s push for innovation and the clarity of communication that they have developed. But was this focus on communication a recent adoption or could you find it in one of their first public communication – Amazon’s first press release? Let’s find out. Amazon Communication Culture The Amazon communication culture is a […]

Brand Tension – A Brand’s Best Friend and Why it Works

How brand tension gives people a reason to stick around. Hero With a Purpose Batman and the Joker are my favourite hero-villain combination. Almost every time they meet, the Joker reminds Batman of how much fun they have together. JOKER: Kill you? I don’t wanna kill you. What would I do without you? Go back […]

Amazon Patents – The Air-Water-Land Push to Disrupt Delivery

A look into the world of Amazon through the Amazon Patents. Customer Focus If you read Amazon.com’s first shareholder letter from 1997, you will note it’s composition around one word — customers. I’ll save you time by sharing that the word ‘customer/s’ is used 25 times. The next highest noun usage is of ‘Amazon’ — 12 times. […]

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