arunrafi

WeChat Timeline – History and Evolution of China’s Biggest App

If you are remotely related to tech then you have heard the name WeChat. I created this WeChat timeline for a quick understanding of its history and evolution. 2011, Jan, WeChat Launch Weixin, micro letters. Pain-point: The trouble of texting long messages. It came out with the outstanding function of sending a voice message. At […]

The Wrigley’s Story – Innovation Lessons From a Chewing Gum

Success. Some attribute it to luck. Some to hard-work. And, some to risk. The story of Wrigley’s teaches us that it might be a mixture of three. Let’s go.  Look Sideways. Always We often look for inspiration far ahead but it’s happening all around us. If we’re paying attention, we can see a lot of […]

Casual Fridays: How Brands Influence Everyday Habits

How a war, an island state, and a brand shaped the way you dress to the office – Casual Fridays. The Office Dress Code Offices have changed and so have the ways we dress to the office. In an era of process-oriented companies, the ’50s sported a lot of greys. Men were mostly in grey […]

Amazon’s First Press Release: 15 Lessons

We all know about Amazon’s push for innovation and the clarity of communication that they have developed. But was this focus on communication a recent adoption or could you find it in one of their first public communication – Amazon’s first press release? Let’s find out. Amazon Communication Culture The Amazon communication culture is a […]

Brand Tension – A Brand’s Best Friend and Why it Works

How brand tension gives people a reason to stick around. Hero With a Purpose Batman and the Joker are my favourite hero-villain combination. Almost every time they meet, the Joker reminds Batman of how much fun they have together. JOKER: Kill you? I don’t wanna kill you. What would I do without you? Go back […]

Amazon Patents – The Air-Water-Land Push to Disrupt Delivery

A look into the world of Amazon through the Amazon Patents. Customer Focus If you read Amazon.com’s first shareholder letter from 1997, you will note it’s composition around one word — customers. I’ll save you time by sharing that the word ‘customer/s’ is used 25 times. The next highest noun usage is of ‘Amazon’ — 12 times. […]

The Business of Hair – What Happens After It’s Cut?

The business of hair is indeed intriguing. Except for our palms, lips, and soles, five million hair follicles cover the human body. Out of these, a million reside on our head and a tenth of that on our scalp (i.e., 1,00,000 follicles). We are a lot of hair. Let’s get to the root of the matter. The […]

How Pantone Saved the World by Creating a Visual Guide

Anyone who deals with colours, fashion, design, and visual aesthetics knows what a Pantone is. In the 2006 film The Devil Wears Prada, Meryl Streep explains to her fashion-skeptical assistant, played by Anne Hathaway, why she happens to be wearing a sweater in a very particular shade of blue known as cerulean. She says cerulean was popularised […]

White Bedsheets – Why Do Hotels Use Them?

Searching for an Airbnb is never easy. You really need to focus on the pictures. Hosts know how important the pictures are and leave no stone unturned to present you the perfect home. I had been pondering over a lot of Airbnbs for our previous Italy trip when something struck me. All of the beds, in […]

Loyalty Program – The Psychology That Wins

A great loyalty program is so simple that it is hard. It is great when a customer looks forward to spending their money with you instead of a competitor. Your customers are your biggest moat. A loyalty program is a time-tested method to sustain this. Keep them happy and they’ll recruit the new ones for […]

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